What is one major factor that can enhance the reliability of an online review?

One major factor that can enhance the reliability of an online review is the presence of detailed feedback. When reviews include specific information about a user's experience, such as particular features they liked or disliked and examples of their interactions, they provide a clearer and more comprehensive picture of what to expect. This level of detail helps potential consumers better assess the credibility of the review and makes it easier to determine if the reviewer's experience is relevant to their own potential purchases.

Detailed feedback can also help to distinguish genuine reviews from vague or overly general opinions, which may not provide enough context to be useful. Conversely, anonymous posting and reviews lacking verification tend to decrease trust, as they do not assure readers of the reviewer's identity or accountability. Reviews that offer general opinions without specifics can lack the depth needed for a strong assessment and may not significantly influence decision-making. Therefore, reviews containing detailed information are more likely to be perceived as reliable and trustworthy by potential consumers.